The Problem

Blockchain empowers people with unprecedented opportunity, financial freedom and autonomy of identity. So, why aren't more people using it?

The answer is clear: the value of blockchain is difficult to understand. There is no desire to learn about how to use blockchain without the initial appreciation of what makes it special. Without seeing clearly how decentralized ledgers and consensus mechanisms make web3 different from web2, “crypto” just sounds like a scam. To most people, “blockchain” is just a buzzword, and nothing more.